INFORMATION SEEKING BEHAVIOR IN REAL AND VIRTUAL ENVIRONMENTS.
Tula Giannini, Ph.D., M.L.S., M.M.
Associate Professor, Pratt Institute (email@example.com)
May 2, 2002
Lessons Learned at Dot-Com U.
2000, some $482 million in venture capital was spent on companies building
online tools aimed at the higher education market. So far this year,
that amount has dropped to $17 million, according to Eduventures."
Information Seeking Behavior (ISB) at the Crossroads of the Real and Virtual.
Old patterns of ISB are being challenged and reconstructed to mirror changes in the very nature of information itself.
residing in cyberspace assumes new knowledge organizations and structures,
which are transforming the research landscape and ISB.
Scholars Are No Longer Tied to Physical Collections.
|How can information technology
bridge the conceptual divide facing
users as they move between online searching in the real and virtual?
In the Virtual, users are helped by smart search engines
|The Study: Comparing 3 variables at NYPL and SIBL;
Research Experience: User perspective of the research experience
Research Environment: Environmental elements and factors relevant
to place and information architecture.
Research Institutes at NYPL and Metropolitan Museum, Watson Library - using online information to illuminate real documents and art objects, and vice-versa. 6
At the Met - exploring the relationship between art and information and art as information in both real and virtual.
to the Library to be a Virtual User -
Can you direct me to the Web collections?
Virtual Information Architecture to Real Library
Libraries must more effectively use virtual information and environments to connect users to real collections and services.
Using Web Sites for Intellectual Mapping, Communication of Content and Context, and Building Community, Provides New Options and opportunities for Libraries.
This typical representation of the search process places three of the four tasks in a "pre-search" phase.
What's wrong with this process? 9
bwo contrasting information environments for online searching; each effects ISB differently.
1. Typical database search box = passive approach (negative)
information environment built around Medline
= active approach (positive)
at ISB defined for the traditional library in the "before
online" era, but still persists today.
"Success" depends on user acting upon system effectively without any outputs/communication from system to user.
"Failure" usually occurs because the user can not visualize or grasp the system's knowledge base. 12
in Real Libraries - the study shows that:
Results Shows New Trends in ISB -
for Users, Virtual Information is Real.
SYSTEM INITIATED INFORMATION INTERACTION
Because library IR systems have grown out of a bibliographic tradition, new types of IR systems are needed in which real and virtual interact and integrate rather than collide.
An IR system needs to be a two-way information exchange where the system initiates interaction.
Web sites should be used as an overlay to a database (knowledge base).
This study and others show that users need be able to visualize content and understand context of a system's knowledge base.
This can be achieved using Internet/Web capabilities for display and communication.
ISB studies remain
focused on classic models of IR - filling search boxes with search terms,
seeking ways to increase relevance of results, where users carry out standard
search tasks as prescribed over decades.
of the Box - placing
information retrieval and information seeking in the new Internet/Web environment
where new tools for information display and organization combine with virtual
reality and digital media to create dynamic information environments.
|Who will develop
the library's new Web sites for content and context visualization, intellectual
mapping, communication and service?
Transforming information systems into Virtual Learning Environments through Internet and Web Technologies -